This year was unusual for our family, full of exciting, challenging, time-consuming, positive-but-discombobulating changes. Frankly, it kept us from blogging as often as we’d like.
But one change was easy: deciding to rename the garden tool that, three years ago, my sister, Sarah, and I adopted from its creator, Margaret Bennet-Alder.
No longer is it the Toronto Gardener’s Journal. For 2020, a new name reflects what has long been true. The contents have evolved to include far more than the GTA – but this wasn’t clear on the cover. Now, at a glance, The Toronto & Golden Horseshoe Gardener’s Journal addresses the wider regional audience we’ve served in growing numbers every year, while “Toronto” lets 28 years of loyal users recognize us.
We’ve tweaked the contents to be inclusive across the Greater Golden Horseshoe and beyond. Fans still get the tools they love to help them plan and document their vegetable or ornamental garden – plus the comprehensive Source Book directory – all updated for 2020.
Yet, while it keeps on getting better, it’s still the same great price of $24.95. And the separate, take-everywhere Source Ebook now costs less, just $2.99. Use it on any digital device to navigate 100s of clickable garden links.
Read more, and order at the link above. And thank you for sticking around!
4 comments
Helen, any interest in expanding the coverage beyond Toronto and Golden Horseshoe?
Pat, we’ve thought about it a lot. In fact, we already have out-of-province customers.
But because of the Source Book directory, the print journal is already bulging at the seams with information – covering Southern Ontario, but out-of-province info and resources, too. Glen Villa is listed as a garden to visit, for example, and the seed companies would be useful anywhere in the country. So something even bigger is in our sights, but not for 2020.
Yes, I like the new title. Have you considered franchises? In my mind it was a thought, but way beyond what I was capable of. Too many variables, but perhaps they could be harnessed under universal headings.
Margaret, I’m keeping my thinking cap on. Stay tuned.